Obtain legal advice on enforcement options

This IP First Response website has been designed to help IP rights holders navigate IP infringement and enforcement by making it visible, accessible, and to provide information about the factors involved in pursuing different options. It does not provide legal, business or other professional advice, and none of the content should be regarded as recommending a specific course of action. We welcome any feedback via our IP First Response feedback form and by emailing us.

What is it?

Having a qualified expert can help you navigate the complex system of IP enforcement. Qualified experts for IP enforcement include lawyers specialising in IP, and trade mark and patent attorneys.

Depending on your situation, it may be necessary to have advice from more than one type of legal professional specialising in IP for different rights in your IP portfolio and different types of enforcement actions (such as court action, which may require a lawyer or barrister with litigation experience in IP).

If you already have a trusted trade mark or patent attorney, you might talk to them about finding the right legal professional for your circumstances. Alternatively, you could search the Trans-Tasman IP Attorney Board register as a starting point.

How about other types of IP professionals?

The term IP professionals refers to a range of experts who can help you plan and manage your business in relation to IP, including legal professionals. If you are seeking advice on how to enforce your IP rights, and what might be most appropriate to your situation, you should seek it from an IP lawyer or other relevant legal practitioner.

If you wish to obtain support for other IP-related aspects of your business, you may wish to engage services provided by non-legal IP professionals such as:

an accountant who specialises in IP marketing or commercialisation
a brand consultant
a franchise and export consultant
a management consultant
IP search firms
IP monitoring service providers
Government business support.

What are the benefits?

In most cases, engaging a legal professional is likely to reduce the risks you may encounter in enforcing your IP rights.
Legal professionals can provide a wide range of legal services and develop a holistic IP enforcement strategy suited to your IP and business goals.
They have the knowledge, training and experience to guide you through a dispute or a conflict which can be highly stressful and draining.
They have an in-depth knowledge of relevant legislation and industry practices surrounding IP, with the ability to leverage both appropriately and proportionately.
They are bound by codes of conduct, professional standards and ethical obligations to act in your best interests, stay away from conflicts of interests and unethical conduct.
They are able to recognise common issues which come up and refer you to other professionals when needed.

What are the risks?

Some legal professionals have different specialties and may be more effective in their particular field of expertise. For instance, your lawyer may be highly experienced in dealing with trade marks, but not so much in patents, or vice versa.
Once you engage a legal professional for their service, they are obliged to follow your instructions. While they can advise you on certain courses of action, you have the ultimate decision. Using a legal professional can lead to a false sense of security if you do not understand and pay heed to their advice.

What are the possible outcomes?

The outcomes of seeing a legal professional depend heavily on your individual circumstances.

A legal professional can provide you with legal and strategic advice and act for you at different stages of IP protection and enforcement. They can:

Develop an IP strategy for your business.
Search for existing IP rights similar to your current or future IP.
Prepare and file your application (if they are an IP attorney).
Develop confidentiality or non-disclosure agreements.
Provide advice on enforcement options.
Assist and represent you in taking enforcement actions.
Provide advice on taking your IP to international markets.

What might the costs be?

The total costs of engaging a legal professional will depend on factors such as the firm's fees and the complexity of the matter.

For trade mark and patent attorneys, you can expect an average fee of:

$400-700 per hour for a patent attorney.
$1,000-2,000 total for a trade mark attorney to file and register a single trade mark in one or two classes of goods and services.

Some legal professionals offer a free consultation to assess what services you need and an estimate of costs.

It’s a good idea to ask your legal professional for an indication of how much the entire process may cost for the service you would like to use during your first meeting.

How much time might be involved?

Your first consultation is likely to take place shortly after you contact the legal professional. However, the total length of time for engaging their service will vary greatly depending on what steps you decide to take or the services you decide to use. For instance, if you are seeing a legal professional for a court proceeding, you are likely to use their service for the duration of the dispute, while some simple matters may only require one or two meetings.

How much is this used?

This is still being investigated and will be updated as the tool is refined.

Who can use this?

Anyone — You do not have to be an IP rights owner to engage a legal professional.

What you need to proceed?

Do your homework before you meet

Your time is important and an expert's time can be expensive, so it's useful to prepare before you meet with IP lawyers. Consider:

Learning more about IP and your specific IP type. Having some basic knowledge will help you to better understand the professional's recommendations.
Researching what your infringers or competitors are doing in the market (i.e. where they might be based or whether they have registered IP) and be ready to share the results. This will help your professional provide informed advice.

Finding a legal professional

To find a registered Australian trade mark or patent attorney, you can search the Trans-Tasman IP Attorneys Board directory: Find an IP attorney or firm | Trans-Tasman IP Attorneys Board.

Tips for choosing a legal professional

Here are some suggestions for choosing a legal professional for your IP:

Ask for recommendations from other business owners or members of your industry association.
Ask how much you'll be charged and how long the service will take.
Don't assume that all legal professionals specialise in the type of IP that you have.
Try to determine if you can establish a trusting relationship. If you don't feel comfortable sharing relevant information, it could be difficult for an adviser to work in your best interests.