Agree to a commercial arrangement

This IP First Response website has been designed to help IP rights holders navigate IP infringement and enforcement by making it visible, accessible, and to provide information about the factors involved in pursuing different options. It does not provide legal, business or other professional advice, and none of the content should be regarded as recommending a specific course of action. We welcome any feedback via our IP First Response feedback form and by emailing us.

What is it?

Parties involved in an IP dispute can negotiate a mutually acceptable commercial or financial agreement to resolve their dispute. While negotiation between parties often takes place as a preventative measure prior to launching a more formal action, it can also be used at any stage during a dispute process.

Parties can propose and negotiate commercial outcomes in different ways, including communicating directly in person or through correspondence, or instructing their legal representatives to do so.

Negotiation for a commercial outcome is particularly suitable if you and the other people involved:

can have a discussion and make decisions without relying on formal procedures
want to maintain ongoing relationship with the other party
want to find productive ways to resolve the dispute, which can benefit all parties involved
would like to maintain control over the outcome, rather than having someone hand down a decision
want to keep discussions confidential.

In deciding whether negotiation is a suitable pathway, you can consider:

the other party’s willingness to participate in negotiations
when and where negotiation will take place
how decisions will be made and observed
each party’s desires, needs and priorities in relation to the disputed issues
whether you will negotiate directly with the other party or whether you will be assisted by representatives or support people
what outcomes would benefit both parties involved
your next steps if the negotiation does not yield an agreement.

Sometimes, direct negotiation may not be the best way forward to resolve an IP dispute. This is especially the case if you have a difficult relationship with the other party involved or find it challenging to communicate with the other party. For this reason, representatives such as lawyers are commonly used.

In some cases, having a neutral third party such as a mediator may help you overcome these challenges and facilitate an outcome, as opposed to direct negotiation.

What are the benefits?

Costs and duration of the process is quite low, compared to other dispute resolution processes where you must rely on third party service providers (i.e. courts, tribunals, mediators, etc.).
The ability to agree to a creative, productive outcome that can benefit both parties commercially.
Much less adversarial than legal procedures, helping you preserve your relationship with the other party.
Flexible and informal, as it is entirely up to the parties to shape the process
Parties can focus on the issues that matter to both sides.
Negotiation can be conducted across multiple jurisdictions.
Confidentiality: the details of negotiation and the resulting agreements reached are not publicly available, allowing parties to discuss commercially sensitive topics freely.
Other enforcement processes often expect you to take genuine steps to resolve a dispute before escalating.

What are the risks?

Relies on genuine engagement and willingness of parties to resolve issues.
Outcomes may not be as easily enforceable as court or tribunal decisions, especially when parties have not clearly indicated that the outcome of the negotiation is to be legally binding.
Posing unreasonable, aggressive or unprofessional terms for negotiation (not negotiating in good faith) with the other party may prompt the other party to escalate and resist, rather than comply.
Some commercial arrangements may result in your intellectual property being ‘diluted’ by sharing the same or similar IP with others, which may cause damage to the value of your IP and make it harder to enforce it against third parties in the future.

What are the possible outcomes?

Commercial negotiations can result in a wide range of different outcomes depending on the parties’ desires and specific circumstances. Some popular forms of commercial arrangements involving IP include:

Licensing

You can agree to a licensing agreement. Licensing involves the owner of the IP (the licensor) giving someone else (the licensee) permission to use – but not own – their IP in exchange for payment. For detailed information on types of licences and licence conditions, see How To Licence My IP | IP Australia.

Assignment (selling or transferring your IP)

You may decide to sell your IP as part of your negotiation with the other party. This involves transferring the ownership of the IP to another entity (‘assignee’) through a process called ‘assignment’, thereby forgoing the rights to use the IP.

Once assignment is completed, you won’t have any control over the IP asset you have sold. From thereon, the assignee will bear the risk of commercial development of the IP and be responsible for all costs, including renewal fees paid to IP Australia.

Once the title of a registered IP right has been assigned through a contractual agreement, the transfer of the ownership can be recorded on the IP Australia register through IP Australia’s Online Services portal.

Franchising (trade marks)

In a franchise agreement, you give one or more parties the right to use your trade mark or trade name, your business systems and processes.

The licensed rights are used by the franchisees to provide goods or services to agreed specifications. In return, they pay royalties and fees. Franchisees often contribute to marketing costs for the brand as well.

Letter of consent or co-existence agreement (trade marks)

Trade mark owners can negotiate to have their trade marks co-exist in the market. This can allow both parties to use potentially conflicting rights in ways that both agree to (such as in certain geographical areas). Trade mark co-existence agreements may take the form a formal contract stipulating rights and obligations of both parties, or a letter of consent where a party gives the other party (often in the form of a letter) consent to the registration of their right with IP Australia.

What might the costs be?

If you engage an IP professional to give you legal advice or act on your behalf, fees will be incurred for their service.

How much time might be involved?

Commercial negotiation often serves as a cost-effective and non-adversarial way to resolve a dispute with the other party.

However, the amount of time taken to reach an agreeable outcome with the other party will vary depending on the complexity of each case, individual circumstances surrounding each party, and whether the parties choose to engage an IP professional to act on your behalf.

How much is this used?

This is still being investigated and will be updated as the tool is refined.

Who can use this?

Anyone whose IP is being infringed.

Who’s involved?

IP right owner/s or authorised users of IP.
Alleged infringer(s).
(Optional) IP professionals acting on parties’ behalf.

What you need to proceed?

It's important to get all the factual details right and evaluate the merits of your claims before you reach out to the other party. Here are some things you might want to check and consider before talking to the other party:

The status and details of the relevant IP in the jurisdiction where the alleged infringement/dispute occurred. This includes checking the status of your IP registrations, and whether the alleged infringer has registered IP rights with IP Australia or overseas IP offices.
Ensuring your claims do not amount to baseless accusations which would be seen as unjust threats.
The identity and contact details of the other party – it’s important to make sure you speak to the correct party.

Throughout the negotiation with the other party, it can be helpful to remember to:

Make sure you stay calm and professional throughout the conversation, avoiding emotional, accusatory language.
Focus on the issues at hand, not the personalities of the other parties involved.
Acknowledge that problems are often caused by misunderstanding or oversight, and that a mutually beneficial outcome can be reached.
Be clear on the terms of agreement you reached with the other party, writing down the agreement in detail at the end of the conversation.

It can be difficult to determine whether you will be able to leverage a commercially meaningful outcome from the IP dispute you are facing and facilitate a productive, amicable discussion with the other party. An IP professional can help you make this assessment and advise what steps would work best in your situation.

Exercise caution before making accusations of infringement

Making an unfounded claim of IP infringement can result in liability for damages. Proving infringement is an important issue that should be considered before taking legal action, including sending written demands.

Before you take any action, you should consider whether you need legal or professional advice specific to your situation. It is important to know what rights you have, what remedies are open to you, and the cost and likelihood of success. IP Australia provides information on getting professional assistance with your IP. In addition, the Institute of Patent and Trade Mark Attorneys Australia (IPTA) offers free 30 minute consultations with an attorney.